cREATIVE & DESIGN

I’m Dominique Díaz, a culture-led designer focused on culturally sticky ideas, based in London.

I turn audience insight into clear concepts, brand systems, and campaigns that people actually remember. My work blends strategy, storytelling, and execution.

I won a D&AD New Blood Graphite Pencil for Roku Zero, a dual packaging concept for Suntory’s alcoholic and non-alcoholic range. I also hold an MA in Graphic Branding & Identity from UAL, where I was awarded a scholarship for "outstanding creative work".

Since then, My work has led to opportunities with studios across branding, FMCG, and advertising, such as Frank PR, Haines Partners, BBH, and Lucky Generals.

I’m at my best working on brands with tension, personality, and cultural relevance. The kind of work where a clever idea is all it takes to stay in people’s heads.